Built because the advice was fragmented
Finance Blue Hub opened its doors on H Street in Sacramento in 2012 with three advisors, one borrowed desk and a conviction that household finances should be managed as a single system rather than six disconnected products.
The founders had each spent years inside banks, brokerage houses and insurance agencies, and kept meeting the same client: someone with a mortgage from one company, a retirement account from another, a tax preparer who had never seen either, and a policy that quietly duplicated cover they already owned. Nobody was looking at the whole picture, so nobody could spot the waste.
Fourteen years later we advise more than twelve thousand households and businesses across the United States. The model has not changed: one file, one advisor, every discipline in the same room, and a flat disclosed fee instead of a commission we hope you never notice.
Mission, vision and values
Our Mission
To give every household and small business access to the calibre of coordinated financial advice that was once reserved for the wealthy — clearly explained, fairly priced and free of product bias.
Our Vision
A country where no one signs a financial document they do not fully understand, and where borrowing, investing, tax and protection are planned together rather than sold separately.
Our Values
Transparency before persuasion. Advice before products. Long-term relationships before quarterly targets. And honesty even when the honest answer costs us the sale.
Six reasons clients stay for a decade
Retention is the only honest measure of advice. More than eight in ten of our clients have been with us for over five years, and most arrive through a referral from a neighbour, colleague or family member.
No product quotas. Ever.
Our advisors are salaried. Nobody earns a bonus for steering you into a particular lender, fund or carrier.
Fiduciary standard
Advice is legally required to put your interests first, in writing, on every engagement.
Flat disclosed fees
You see the total cost before you commit. No trailing commissions, no surprises.
Whole-market access
Thirty-plus lenders and independent carriers competing for your business.
One dedicated advisor
The same named specialist from the first call to the tenth annual review.
Speed with care
Loan decisions in 48 hours and same-week policy quotes, without cutting corners.
Bank-grade privacy
Encrypted files, strict access controls and data never sold to third parties.
Fourteen years, one direction
Three desks on H Street
Finance Blue Hub opens in Sacramento with lending and tax services for local families.
Wealth practice added
Investment planning and retirement income modelling join the firm under a fiduciary charter.
Nationwide, fully remote
Digital onboarding lets clients in 40 states work with their advisor by secure video.
$480M funded
12,400 clients advised, 38 specialists on the team and a 4.9 average client rating.
Leadership you can actually reach
Every leader still takes client calls. No account gets handed to a stranger.
Daniel Hayes
Founder & CEOFormer commercial lender. Built the firm’s whole-of-household advice model.
Priya Raman
Head of Wealth PlanningCERTIFIED FINANCIAL PLANNER™ with 16 years in retirement income strategy.
Marcus Cole
Director of LendingNegotiates across our 30+ lender panel and leads mortgage structuring.
Lauren Okafor
Tax & Insurance LeadCPA and licensed broker who runs our annual policy and tax audit programme.
Trusted across the country
Come and meet us on H Street
2405 H St, Sacramento, CA 95816, USA · +1 916-443-6340 · info@financebluehub.com